The problem is that in the late nineties believed technology company is the solution for every problem the company to be, but it is only recently that the business leaders that technology is implemented to failure if not properly implemented. In other words, the traditional business management must be seamlessly with the technology to marry.

Traditional business management is quite explicit, that the business through traditional methods, which have been used for many years. traditional business management reviewed all aspects of running a business, large or small. Whether a company millions of dollars or a billion dollar companies, all companies do the same. These traditional methods to incorporate three aspects of the business: sales and marketing strategies, the efficient operation and production methods and manage finances (SG & A). I think all companies should focus their attention on these areas of business management.

So, now we must think of this traditional business model, and you have to think that the model has an integrated technology. You see, running a business is not as easy as it seems, and I know that you have never seen in your company, by doing this.

Believe it or not, graduate schools teach this stuff and large firms clearly afford to pay someone to think things. But most companies do not make the mistake of thinking all the problems of their technology infrastructure will be solved. This is simply not true, technology can not solve all business problems.

Many large companies to install and deploy the technology as quickly and arbitrary because they have a new office, or a new bulb, do not take account of new technologies places of stress on business and human nature. Change man by nature does not like, especially in the workplace, where, how could they lose their jobs, or did not help you determine which technology works best for their role or their function have been consulted felt.

business processes will not change through the process and a business needs to operate are more complex than previously thought. Most technology consultants “go live” with their implementation as soon as possible if the praise of a successful start to share. What is the most technologically-consultant is not aware that their willingness to sell “the job is to bind a company in a precarious operation.

It only makes sense to understand that technology can be designed individually and the business process can not start a business technology implementations “help bad process instead.


Some technological solutions that exist and some can be very complex, can be very simple. For example, I recently helped a client recognize that the development of a method for recording the working hours allowed for each phase of their projects to better understand and take into account the costs associated with labor and materials, per project. This is their sales data to better control costs in the margins of profit needed per project. Originally the client wanted to raise funds for the purchase of electronic card readers that everyone would drag her staff by moving from station to go to the station. We could solve the legal question at half the cost of the electronic clock by simply creating a custom process document from Microsoft Excel. The fact that the change of the clock is not adjusted should the business, include only the clock.

In this case, we will try to understand the importance of your company and its processes before you move to provide the technology. It is cheaper and less stressful on your company. What we did in the case above, we are able to fine-tune business processes have been, where we bought the clock, we should have had is with what the clock to meet not the case.

In the late nineties, the popularity of Internet technology and managed by the belief that technology to connect your business or expanding your business around the technology was the best way to run a business. A good example was HomeGrocer and Webvan.

These companies represent more than one hundred million dollars of venture capital would build the infrastructure, storage capacity to buy food, all customer orders that had been filled on the internet was issued.

The error is that society all his money on the assumption that his idea would work, because the American food buyer was prepared to buy online using the power of the state of the art technology. The orders never came.

In fact, the orders came, the problem was that the two companies were both debt because they could not generate interest in their business model and they left the company.

Today, traditional grocery chains like Albertson’s and Vons in the western United States have given the business models sooner and realize their traditional way of doing business has been, is an excellent basis for build their technology to their current processes.

I had the privilege of visiting the Webvan warehouse in Oakland, California. It was impressive. If I remember correctly, it was equipped with a building of 80,000 square meters of a technologically advanced transport millions of dollars. It looked like the inside of a United Parcel Service (UPS) in stock, but much more expensive. For those who have never seen the inside of a warehouse UPS, it’s just a bunch of conveyor belts.

Interestingly, about 50 people were milling around the store Webvan, made their task that the computer has taken the right products and put them on conveyor belts. Great service, but they went after the money a little over a year.
So, it might fail, technology or money? Lack of money Webvan failed, and the lack of money almost all companies out of business. Lack of businesses fail due to lack of business knowledge.

Owner, make sure that you understand and technologies that can be adapted and should be tailored to suit your business processes. You can see the successful implementation of technology in companies such as Wal-Mart and Toyota, and we can see the failures in technology such as Webvan.

We make sure we know how our business and what they require surgery, if you do business more effectively. We look to understand what your company before recommending the technology requires.
In the long term, spend less income and more.

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