Smartphone Options Dictated By Device Exclusivity

Smartphone Options Dictated By Device Exclusivity
Sprint launched the EVO 4G just before Apple unveiled the details on the iPhone 4 at WWDC. Verizon is planning to launch the new Motorola Droid on June 23–the day before the iPhone 4 officially goes on sale. Both moves seem like marketing ploys intended to divert attention from the next generation iPhone, but device exclusivity and carrier contracts create a situation where these marketing …

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